Posted By: Staff Editor On: 1/27/2010 9:37:21 AM In: Business Professional Where can I find tips on professionalism on the job? Check out PhillyJobs.com!
Email is a tricky tool to use—get too personal in the wrong context and you risk offending someone’s professional sensibilities. Get too impersonal and your communication could read as a shallow attempt at marketing. Striking the balance should be considered a priority—develop your email etiquette as a part of your professional skills.
You can do that two ways—one is by studying the emails you get from your colleagues. Their format and approach will tell you what works for them, as long as you personalize it to your own style. The other way to develop your skills is to think of your emails, even the mass marketing ones, as personal messages. Soften your marketing tone and give your communications a personal touch without going overboard. Ask yourself what would turn you off in a mass email and use that to guide your own writing. Establishing your professional business network in Philadelphia via email can be challenging, but if you remember to balance the personal with the professional, your network will definitely grow over time.
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